This post is written with the assumption that you are already an
entrepreneur, already have a business plan, financing, etc. If not, make
that happen!
Be willing to tell someone about what you’re doingYes,
shy people can be entrepreneurs, but if you struggle to ask someone to
help spread the word or have difficulty sharing information about your
business then how will people know you’ve got a new business in the
first place?
Never let your youth hold you back from telling
people about your company when appropriate. Remember that your age is
both an asset and (can be) a hindrance so if you screw up at first just
learn from your mistakes. We all gotta start somewhere!
Listen to what people sayAsk
potential clients/customers questions about themselves and be sincere.
The key to any industry is about relationships with your end consumer.
People need to know that you care and they’ll remember you and your
business. I am not in a traditional sales business but one of my
favorite books is Jeffery Gitomer’s Little Red Book of Selling because
it teaches you how to do just that- listen and build relationships.
Never bombard people with your businessThis
can be extremely difficult if you’re really excited about what you do,
but see #2 above. You will learn so much more about your target market
if you let them open up to you and then address their needs with your
product or service. As guru Jeffrey Gitomer says, “People hate to be
sold but they love to buy.” (especially if they like you!) Again- pick
up any of Jeffrey Gitomer’s “Little book of” books. These are all
extremely helpful and he actually answers his personal email! (but save
yourself some cash and get them at Amazon or Half.com of course!)
Get used to hearing “no thanks” and “not interested”No
matter how perfect your service or product is there are really some
people out there who have no interest in your company or what you offer
and that’s okay-no amount of salesmanship will change their mind. You
will hear no more than once. Thank them and move on because if you offer
something amazing there will be other people who realize it and they
will want to buy from you.
Dress professionally when on the job or looking for new businessThis
may seem like a no-brainer but trust me, last week I saw young women
being interviewed to get into pharmacy school who were wearing leggings
and men who were sporting that popular half-shaven look. First
impression is huge for young entrepreneurs like you and me because we
want to be taken seriously… So don’t give anyone any reason discredit
you because of your outfit. TomJames.com has very tasteful collections
that will give you a guideline of what looks professional, regardless of
your age.
Learn how to speak more effectively without the “ums and uhs” Talk
to your cat. Give a pretend presentation to the mirror. Whatever it
takes to get comfortable with your business, do it. Toastmasters is an
excellent cost effective organization that will help you stop speaking
ineffectively. They welcome younger guests, too- locate your nearest
chapter and ask if you can sit in on a meeting. They last about an hour
and will give you a great idea of how to speak effectively and maturely.
For
those of you in high school consider joining a business related service
group. Ask your counselor or teachers for more details.
Realize success will not happen overnight It
probably will not happen for the first 4-5 months. But stick with it –
if you quit then it will never happen for you. Famous Failures-all of
these people ended up making lasting impressions on their field and our
world- did you know they are famous “failures”? They all failed
miserably and some were even told they’d never make it- yet they did and
we know recognize each of their names. If you’re on to something never
ever quit.
Be creative to get your name and company out there Start
a blog. Do some posts about your business. Join a local community
service group. Volunteer under your company’s name, etc. The Social Tee
offers custom social media shirts (like follow me on twitter, etc) I
haven’t gotten a price quote yet but I’ve heard they offer competitive
pricing.Read anything you can get your hands along the lines of
marketing, success strategies, and how to effectively use social media.
Again, some of my favorites are anything by Jeffrey Gitomer and
Mashable’s small business section.
Ask for their businessThis
can be difficult for even the most outgoing people to do, but an
effective salesperson will ask for the customer’s business (Did you
realize you are salesperson since you’re promoting your company?). I
still find it difficult to remember to ask for business-especially if
the chemistry is great between someone I’m talking to. Just because you
click with them doesn’t mean they’ll be your customer. Here’s a great
article on Microsoft’s forums about how to ask for a customer’s
business, for referrals, and for return business.
It is all about networkingEveryone
knows someone who knows someone who can use your services-just ask Feel
like you’re too young to talk to adult professionals? Ask your parents
or your friend’s parents if they know anyone who is looking for your
services. It is about who you know, and who they know. So get out there
and shake some hands and talk to the right people-(the ones who can be
future clients or can refer future clients).
If you have a game
plan and can effectively express yourself and what your company does
adult professionals will stop seeing your young age and start treating
you as a peer because you will have demonstrated that you are on the
same level with them.